Ubisoft is reportedly considering a new approach to in-game ads, potentially introducing them during real-time gameplay.
Unlike traditional advertising in a game's main menu, these ads have been reported to interrupt gameplay in Assassin's Creed Odyssey.
A recent tweet showed a pop-up advertisement for Assassin's Creed Mirage appearing during gameplay, raising concerns about the impact on the gaming experience.
Regardless of the cause, players find such ads during gameplay frustrating, emphasizing the importance of striking a balance between promotional efforts and preserving the immersive gaming experience.
Concerns raised about impact on gaming experience and player frustration