Ubisoft is reportedly considering a new approach to in-game ads, potentially introducing them during real-time gameplay.

Unlike traditional advertising in a game's main menu, these ads have been reported to interrupt gameplay in Assassin's Creed Odyssey.

A recent tweet showed a pop-up advertisement for Assassin's Creed Mirage appearing during gameplay, raising concerns about the impact on the gaming experience.

Interruptions during gameplay can disrupt the flow and may lead to players quitting the game.

Ubisoft's use of in-game advertising, particularly during gameplay, has sparked strong disapproval from many players.

It's unclear whether the ads appeared in the purchased version of Assassin's Creed Odyssey or in the version available through a Ubisoft+ game subscription.

Some users speculate that the ad could be a result of a bug rather than an intentional implementation.

Regardless of the cause, players find such ads during gameplay frustrating, emphasizing the importance of striking a balance between promotional efforts and preserving the immersive gaming experience.

 Balancing act needed for developers between promotion and immersive gaming

 Concerns raised about impact on gaming experience and player frustration