X may lose up to $75 mln by year

Elon Musk's social media platform X may face a potential loss of $75 million in advertising revenue by the end of the year.

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[{"selector":"#anim-aa5d115b-c660-4474-b89d-65b9d277b8bb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.47448968957425%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Internal documents reveal over 200 ad units from companies like Airbnb, Amazon, Coca-Cola, and Microsoft have either halted or are considering pausing their ads on X.

X stated that $11 million in revenue is currently at risk, with the exact figure fluctuating as some advertisers return and others increase spending.

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Advertisers have been leaving X since Musk acquired it in October 2022, citing reduced content moderation and a rise in hate speech on the platform.

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The platform's U.S. ad revenue has experienced a decline of at least 55% year-over-year each month since Musk's takeover.

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[{"selector":"#anim-fb7610b3-9a6f-495e-b3e3-13b275a26621 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Internal documents reveal over 200 ad units paused or under consideration by companies like Airbnb, Amazon, Coca-Cola, and Microsoft.

[{"selector":"#anim-071b3cbd-89d3-423b-b03c-5d6c0dbd2ffd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] X states $11 million in revenue at risk, with fluctuations as some advertisers return or increase spending.

[{"selector":"#anim-25949f25-d335-4b54-ab6a-d7a99f1b4890 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(25.022202335114198%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Advertisers flee since Musk's 2022 takeover, citing reduced content moderation and a surge in hate speech.

[{"selector":"#anim-cad8af10-f510-4486-938c-60b55035985d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] U.S. ad revenue for X has declined at least 55% YoY each month since Musk's ownership. X did not immediately respond to Reuters' request for comment on the situation.